Find Market Expertise at dot com


If you upcycle content you're a winner

Upcycle your content for superior results

Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The solution is to get smart: upcycle your content so that it...
The key to successful blogging is to write obsessively good content

Blogging: What makes one million people read, share and subscribe?

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a million subscribers, he’s an expert in what makes written content go...


Follow us on LinkedIn for news and views


Like a cougar stalking its prey, use stealth when researching on LinkedIn

How to succeed as a professional stalker

As a user-generated networking database, LinkedIn is one of the most powerful business research tools available. That is, so long as your privacy settings...
Anna Kendrick was not a social media success as 'Miss America'

Being ‘Miss America’ made Anna Kendrick a social failure

Anna Kendrick was nominated for a Tony (High Society) at age 12, and an Oscar (Up in the Air) at 25. She made five...
A soldier poised to throw a grenade

Gary Vaynerchuk dropped a f*cking bomb at INBOUND

‘F*ck’ is one of the most versatile words in the English language. To many, it’s inoffensive. To some, it’s crude and boorish. When Gary...



Eight tips for selecting the right CRM system

A Client Relationship Management system. It’s almost indisputably a company's most valuable asset. Yet, those four words can mean very different things to different people. Whichever...
men motioning to shoosh

Word of Mouth or Paid Placement?

We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...
Two businessmen embracing theatrically

Love me tender, and pro bono

In the past six months I’ve worked closely with law firm clients on tenders issued by a Top 50 listed company, the second-largest local...
The big data within your systems should be used as proof points in your tenders

Body of Evidence: Big Data Provides Proof in Tenders

Isn’t it ironic that at a time when consumer brands are swooning over the opportunities presented by Big Data, professional services firms are still,...
Have fun in the sun but don't forget to do your marketing housekeeping

Don’t hibernate your marketing for the long, hot summer

With Australia’s courts soon to close for the extended summer break, most commercial law firms will operate with just a skeleton staff until well...
Seize every opportunity to listen carefully to client feedback

Listen like thieves

Whether conducting an unsuccessful tender debrief, or your periodic client relationship review, seize every available opportunity to secure relative feedback from your clients and prospects,...