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In March 2024, earned media insights platform Memo examined how social media engagement relates to content readership and whether more social media shares and comments leads to more people actually reading the posts. The key finding: they don't. Across the board, we like and share what we haven't even read. That includes misinformation, disinformation, and other forms of fake news.

You’d have to have been living off the grid to not be aware of the Georgie Purcell photoshop scandal. To recap, in early February, Animal...

The gender pay gap publication date is looming and employers that are not on the front foot risk damaging their employer brand, could face an exodus of talent, and will be called into question by their stakeholders.

In business-to-business services categories such as law, accounting, consulting, and engineering, corporate communications are the often-understated linchpin upon which successful marketing strategies and campaigns...

Substantive and engaging corporate and marketing communications are crucial for services businesses. But while these two disciplines are closely aligned, they each serve different...

Corporate communications is a strategic discipline that focuses on shaping perceptions, establishing trust, and managing the overall reputation and image of an organisation. It...

Early last week, the request for tender to re-establish the Whole of Australian Government Legal Services Panel went live, and the Attorney-General’s warning of...

With technological advancements, changing market dynamics, and increasingly discerning clients, engineering and construction firms find themselves in a competitive environment where mere technical prowess...