SOCIAL MEDIA

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Use your LinkedIn group to build a tribe, not your ego

Groups should be one of the most valuable features of LinkedIn. But to be so, many group administrators need to relinquish control, or make member service a higher priority.   One of my most popular blogs...
Vintage-Film-Countdown

Know, Like, Trust. The future of marketing is live

Infomercials or Infotainment? Live TV is the real reality television. And, if there was a single takeaway from Social Media Marketing World 2016, it was that live video will disrupt the way brands and...

CORPORATE RESPONSIBILITY

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CONTENT MARKETING

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The dumb mistake smart companies are making with video content

If there’s one thing to be said about video, it has a killer PR machine. Never before has one format received so much attention....
editor-and-reporter

Is Urban Dictionary now the media’s go-to language resource?

Over the past year or two my news feed has become infected with slang – words like epic, killer and hacks. 3 killer ways...
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Do you have the nerve to be a thought leader?

It’s not difficult to become an expert. All it takes is commitment, application and, if you are a follower of Outliers author, Malcolm Gladwell,...

IN THE NEWS

Lawyers-Weekly

Sales doesn’t have to be a dirty word

There are evidence-based ways for lawyers to sell their services, writes Jacqueline Burns for Lawyers Weekly.
Marketing-Magazine

Looking forward to a whole lot of bad content

Writing for Marketing Magazine, Jaci Burns reports from the Business Marketing Association’s national B2B conference, BMA15 in Chicago, with a content marketing reality check from...
Marketing-Magazine

Growth hacking is the new normal

Writing for Marketing Magazine, Jaci Burns finds out what American Apparel head marketer and author Ryan Holiday has to say about growth hacker marketing at...
Marketing-Magazine

Will removing the gag endanger your company’s reputation?

Proposed legislation in the US to limit the ability of businesses to prevent consumers from providing negative reviews on social media would no doubt have...
Marketing-Magazine

A User’s Guide to LinkedIn Personalities

Have you ever wondered which LinkedIn personality type you fit into? Writing for Marketing Magazine, Jaci Burns defines 16 different breeds of user to...
Marketing-Magazine

Subway is learning the risk of celebrity endorsement the hard way

For Marketing Magazine, Jaci Burns writes that the controversy engulfing Subway and its long-time spokesperson Jared Fogle is just the latest evidence that celebrity...