SOCIAL MEDIA

Vintage-photo-of-a-young-woman-playing-golf

Use your LinkedIn group to build a tribe, not your ego

Groups should be one of the most valuable features of LinkedIn. But to be so, many group administrators need to relinquish control, or make member service a higher priority.   One of my most popular blogs...
Vintage-Film-Countdown

Know, Like, Trust. The future of marketing is live

Infomercials or Infotainment? Live TV is the real reality television. And, if there was a single takeaway from Social Media Marketing World 2016, it was that live video will disrupt the way brands and...

CORPORATE RESPONSIBILITY

- Advertisement -

CONTENT MARKETING

editor-and-reporter

Is Urban Dictionary now the media’s go-to language resource?

Over the past year or two my news feed has become infected with slang – words like epic, killer and hacks. 3 killer ways...
Thought-Leadership-Takes-A-Lot-Of-Nerve

Do you have the nerve to be a thought leader?

It’s not difficult to become an expert. All it takes is commitment, application and, if you are a follower of Outliers author, Malcolm Gladwell,...
Antique-Clock-Face-With-Roman-Numerals

It’s time to start measuring the effectiveness of your content marketing

Content marketing. It’s one of the most over-used, misused buzzwords. Despite the term technically being 20 years old, the Dictionary of Marketing, published by Oxford...

IN THE NEWS

49 customer experience and marketing pros reveal their favourite examples of...

Every company wants to provide exceptional customer experiences and top-notch customer service. But what exactly does great customer service look like? What are the...
Marketing-Magazine

Why are so many professional services firms mobile-unfriendly?

Since early 2014, mobile internet use has exceeded desktop internet browsing. Social media strategist Kim Garst predicts 2015 will herald a shift to a truly...

10 B2B Influencers to Follow Today on LinkedIn

Market Expertise Managing Director, Jacqueline (Jaci) Burns has been ranked by the Editor of the B2B Marketing (United Kingdom) as one of 10 B2B Influencers...
Lawyers-Weekly

Sales doesn’t have to be a dirty word

There are evidence-based ways for lawyers to sell their services, writes Jacqueline Burns for Lawyers Weekly.
Lawyers-Weekly

Thank you for your support

Business partners, support staff, shared services, non-fee earners – whichever way you refer to them, every law firm has a team of non-lawyers whose...
Marketing-Magazine

A User’s Guide to LinkedIn Personalities

Have you ever wondered which LinkedIn personality type you fit into? Writing for Marketing Magazine, Jaci Burns defines 16 different breeds of user to...